Her Code

Her Code deserves packaging that matches its boldness, as openly discussing female pleasure is still a sealed taboo. An audacious and innovative initiative that stands out in addressing this delicate and often overlooked subject.

The symbolism of the carefully chosen padlock represents the ability to unleash and unlock personal pleasure. Contemplating the image of a closed padlock, the viewer is invited to reflect on the obstacles many women face regarding their own sexuality and pleasure. Opening this padlock, unraveling the secret, unlocking it, is a powerful metaphor for liberation, for the idea that pleasure is a right.

The bottle has a signature design and goes beyond being just packaging; it becomes an object of personal intimacy for each woman. The icon becomes more than a container for the perfume; it is a symbol of self-discovery, acceptance, and empowerment. Its uniqueness lies in the fact that the perfume can only be applied when the padlock is open, emphasizing that control and freedom over one’s own pleasure are in the hands of each woman.

Her Code perfume has become one of the biggest launches in the history of Grupo Boticário, with over three million units sold already in the first months.